Talking Points is the podcast that takes you inside of agencies while they discuss the highlights and takeaways in Influence Weekly. What’s going on in the Influencer Marketing industry this week….. we’ll find out.
HYPR is back as guest hosts this week of Talking Points.
Gil and Kayli from HYPRBrands walks you through the newsletter’s highlights.
HYPRBrands’ Tik Tok Survey, asks…Is Tik Tok really a big deal?
They find a stark difference when looking at different age groups. Overall over 60% of users don’t use TikTok, where as over 60% of Gen Z spends a ton of time on TikTok.
YouTube is the only platform that is rated as a non-toxic place. 97% spend some time on YouTube.
It’s one thing to say that Instagram and TikTok have a big market share. It’s fair to say that many are not spending a lot of time on TikTok
This Is really cool because we’re seeing brands built around Influencers instead of influencers promoting brands.
For Gil the most surprising was: 93% of influencers have never been asked to verify they don’t have fake followers.
Best quote of the episode
Influencer marketing can’t expand unless it shows impact on sales.
Thanks to Gil and Kayli for hosting!