Preview Edition #139

Big B2B Report

Hi,

Quick note before you get this week’s preview of Edition #139 of Influence Weekly.

This is the last preview I’ll send. I’m working on a few projects and would like to focus my attention on those projects and the main newsletter. I think it’s what you deserve.

I’ve been doing interviews lately and I’d like to get those published.

If you’re on a paid plan on Substack, your payment has been paused.

Also I feel like I’ve gotten away from You, I want to know more about what you’re looking forward to. So I am doing Influence Weekly Reader Interviews 
It’s really a reader survey conducted by VideoAsk and it's intended to make Influence Weekly better.

Will you take a few minutes to let me know what you think about Influence Weekly? I'll ask you a few questions and you respond in your camera!

Read this week’s ENTIRE edition here

Highlights

• Ian From Seatgeek is on the hotseat talkin' about David.

• Ch-Ch-Changes in South East Asia

• Chatbooks and BEN scale a campaign 6x.

• Ice T showed Snoop Dogg the Cameo app.

Great Reads

Brands Need To Give Up Control
Ian from SeatGeek recounts how David Dobrik taught SeatGeek how to do Influencer Marketing. Marketers think influencer marketing is about their brand and their messaging; in reality, it’s about the influencer and their community.
Together, David and SeatGeek they've collaborated on 30 videos totaling more than 275 million views.

Changes in Influencer Marketing in South East Asia

Gushcloud put together this report based on changing consumer and creator behaviors across SEA and China. Includes a case study of their campaign to stay at home along with 60 influencers.

Interesting stats:

• 10.6% rise in livestream video usage in China. Over 60% of the population uses livestreaming.

• Music labels went unconventional by throwing "Cloud Clubbing" events.

• Half of all Malaysian campaigns were paused.

2020 State of B2B Influencer Marketing Report from TopRank Marketing
Incredible stats from the B2B world.

Preview Edition #138

What's the Top Marketing Priority in the next 6 to 12 months?

Executive Summary

• Top Marketing Priority in next 6 to 12 months: Reconnecting with Old Customers

• CreatorIQ Raises $24MM

• Partipost raises $3.5M

• Podcast Ads Will Surpass $812M

• Meet TikTok’s Skinfluencers

Great Reads

Marketing Priorities
This is an interesting  chart for what marketers care about in the next 6 to 12 months. I originally came about it from the fabulous newsletter: Selfish Giving by Joe Waters. 

While still over 50% of marketers want to sell new products and services, there's a wide amount of priorities on display here. As influencer marketing professionals, if we can tailor our main KPIs to marketers' OKRs, we're all going to win.

The winner there on the left: Reconnecting with old customers. And next to it, 2nd: Connecting with new customers.

Change in Startup Revenue Per Sector
This chart was found on page 20 of an epic 221 page startup ecosystem report. This chart shows exactly how EFF-ed Influencer Marketing could have been. Tourism and Beauty&Fashion are the ones in red at the bottom. Gaming is 3rd from the top.

IF the entire industry was based only on Tourism, Beauty, Fashion. Yes major ramifications. But it's not. Thankfully we have Gaming and social media and Digital Media and sorta AdTech too.

Enjoy the free preview: https://mailchi.mp/605192ef0849/influence-weekly-138-top-marketing-priorities

Preview #137

Traditional Celebrities Grow 3x Faster than Digital Celebs on Tik Tok

Executive Summary

• Traditional Celebrities Grow 3x Faster than Digital Celebs on Tik Tok

• Byte Hits #1

• How to Reach Baby Boomers

• 11 Stats Every Influencer Should Know (Free Video Course)

Read the entire newsletter here:

A special preview-only inclusion. For those keen on internet culture, I made a Virtual Mall this week: docsvirtualmall.com with Doc Williams.

It’s a loving tribute to Elliot Virtual Mall, which in some small circles made big waves 3 months ago.

And you can make your own mall too. Click here to copy and make a mall.

Great Reads

Byte: The Crash Course (on Twitter)
Originally found via the newsletter: Accelerated
xcerpt
This week Byte hit #1 in the U.S., and reached the top 10 in five other countries! TikTok users, particularly on “alt TikTok” (more here), see Byte as the most promising alternative in the event of a TikTok shutdown. Byte’s downloads rose more than 14,000% between Tuesday and Wednesday as rumors of a ban began to swirl.

Traditional Celebrities Grow 3x Faster than Digital Celebs on Tik Tok
Captiv8 ran an analysis of TikTok creators. They separated creators into two categories: digital creators and traditional celebrities. 

On average, TikTok digital creators have seen an increase of 67.23% followers on the platform. 

Traditional celebrities’ followings have increased by an average of 182.53%
.
The New Normal: How social media will change in 2020?
Indahash asked 3,500 influencers how they think social media will change in 2020. Here are some of their most interesting findings:

• Live streams are replacing social interactions and events! Millennials are watching 30% more live streams and 44% of influencers are interested in doing more live streams.

• Quarantine made us hungry for online content! Consumption of content increased by 80% in Q1 of 2020, Gen Z are watching 51% more online videos and millennials are listening to 35% more podcasts

• TikTok is the new king as it’s the most downloaded app of 2020 (96% increase from 2019) but Tinder is where we spend our money!

2020 Influencer Pricing Survey
Calling all Influencers & Creators to take part. The Influencer Marketing Association (IMA) is conducting this survey to understand what factors you consider as an influencer/creator when pricing brand deals and sponsorships.

Preview Influence Weekly #136

Number 136 is ready. Make sure to check your inboxes tomorrow for it!

Hi, you’re getting a special preview of Influence Weekly

Executive Summary

• There Are 1,362,314 Podcasts In The World. 398,300 are new this year.

• Download all your TikToks

• 11 Stats Every Influencer Should Know (Free Video Course)

Read the Whole Thing

Two Highlights:

1. Check out one of this week’s sponsors: Influencer Marketing Conference & Expo
   The event is virtual and is from July 15-17th. Yes that’s next week.
   Join over 40 experts including 

   • Mike Lu, CEO of Triller 

   • Jackie Lee, of Alibaba Group

   • Clinton Sparks, of Fazeclan

   • Laura Mackey, of HPE

   • And More!

2. Meet Gabby Beckford: From Dollar Deals to Delta Airlines
   Gen Z has $143B in buying power. What? Yes! Meet Gabby Beckford, she's @PacksLight on every social platform you can think of. She represents Gen Z Travelers.  She's been featured in publications like Lonely Planet, HuffPost, and Business Insider. And now Influence Weekly got to ask her about her last brand deal.

Starting to do more interviews.

Want to be interviewed? 

I'm looking for Agency CEO's to reveal their secrets.

I'd like to talk to Influencers who will reveal what their last brand deal was like.

And looking for Marketers who want to showcase their in-house creative campaigns.

Reply to this email if you are one of the above.