Hi,
Quick note before you get this week’s preview of Edition #139 of Influence Weekly.
This is the last preview I’ll send. I’m working on a few projects and would like to focus my attention on those projects and the main newsletter. I think it’s what you deserve.
I’ve been doing interviews lately and I’d like to get those published.
If you’re on a paid plan on Substack, your payment has been paused.
Also I feel like I’ve gotten away from You, I want to know more about what you’re looking forward to. So I am doing Influence Weekly Reader Interviews
It’s really a reader survey conducted by VideoAsk and it's intended to make Influence Weekly better.
Will you take a few minutes to let me know what you think about Influence Weekly? I'll ask you a few questions and you respond in your camera!
Read this week’s ENTIRE edition here
Highlights
Ian From Seatgeek is on the hotseat talkin' about David.
Ch-Ch-Changes in South East Asia
Chatbooks and BEN scale a campaign 6x.
Ice T showed Snoop Dogg the Cameo app.
Great Reads
Brands Need To Give Up Control
Ian from SeatGeek recounts how David Dobrik taught SeatGeek how to do Influencer Marketing. Marketers think influencer marketing is about their brand and their messaging; in reality, it’s about the influencer and their community.
Together, David and SeatGeek they've collaborated on 30 videos totaling more than 275 million views.
Changes in Influencer Marketing in South East Asia
Gushcloud put together this report based on changing consumer and creator behaviors across SEA and China. Includes a case study of their campaign to stay at home along with 60 influencers.
Interesting stats:
10.6% rise in livestream video usage in China. Over 60% of the population uses livestreaming.
Music labels went unconventional by throwing "Cloud Clubbing" events.
Half of all Malaysian campaigns were paused.
2020 State of B2B Influencer Marketing Report from TopRank Marketing
Incredible stats from the B2B world.