Executive Summary
Traditional Celebrities Grow 3x Faster than Digital Celebs on Tik Tok
Byte Hits #1
How to Reach Baby Boomers
11 Stats Every Influencer Should Know (Free Video Course)
Read the entire newsletter here:
A special preview-only inclusion. For those keen on internet culture, I made a Virtual Mall this week: docsvirtualmall.com with Doc Williams.
It’s a loving tribute to Elliot Virtual Mall, which in some small circles made big waves 3 months ago.
And you can make your own mall too. Click here to copy and make a mall.
Great Reads
Byte: The Crash Course (on Twitter)
Originally found via the newsletter: Accelerated
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This week Byte hit #1 in the U.S., and reached the top 10 in five other countries! TikTok users, particularly on “alt TikTok” (more here), see Byte as the most promising alternative in the event of a TikTok shutdown. Byte’s downloads rose more than 14,000% between Tuesday and Wednesday as rumors of a ban began to swirl.
Traditional Celebrities Grow 3x Faster than Digital Celebs on Tik Tok
Captiv8 ran an analysis of TikTok creators. They separated creators into two categories: digital creators and traditional celebrities.
On average, TikTok digital creators have seen an increase of 67.23% followers on the platform.
Traditional celebrities’ followings have increased by an average of 182.53%
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The New Normal: How social media will change in 2020?
Indahash asked 3,500 influencers how they think social media will change in 2020. Here are some of their most interesting findings:
Live streams are replacing social interactions and events! Millennials are watching 30% more live streams and 44% of influencers are interested in doing more live streams.
Quarantine made us hungry for online content! Consumption of content increased by 80% in Q1 of 2020, Gen Z are watching 51% more online videos and millennials are listening to 35% more podcasts
TikTok is the new king as it’s the most downloaded app of 2020 (96% increase from 2019) but Tinder is where we spend our money!
2020 Influencer Pricing Survey
Calling all Influencers & Creators to take part. The Influencer Marketing Association (IMA) is conducting this survey to understand what factors you consider as an influencer/creator when pricing brand deals and sponsorships.