Executive Summary
Top Marketing Priority in next 6 to 12 months: Reconnecting with Old Customers
CreatorIQ Raises $24MM
Partipost raises $3.5M
Podcast Ads Will Surpass $812M
Meet TikTok’s Skinfluencers
Great Reads
Marketing Priorities
This is an interesting chart for what marketers care about in the next 6 to 12 months. I originally came about it from the fabulous newsletter: Selfish Giving by Joe Waters.
While still over 50% of marketers want to sell new products and services, there's a wide amount of priorities on display here. As influencer marketing professionals, if we can tailor our main KPIs to marketers' OKRs, we're all going to win.
The winner there on the left: Reconnecting with old customers. And next to it, 2nd: Connecting with new customers.
Change in Startup Revenue Per Sector
This chart was found on page 20 of an epic 221 page startup ecosystem report. This chart shows exactly how EFF-ed Influencer Marketing could have been. Tourism and Beauty&Fashion are the ones in red at the bottom. Gaming is 3rd from the top.
IF the entire industry was based only on Tourism, Beauty, Fashion. Yes major ramifications. But it's not. Thankfully we have Gaming and social media and Digital Media and sorta AdTech too.
Enjoy the free preview: https://mailchi.mp/605192ef0849/influence-weekly-138-top-marketing-priorities