Guest Hosts Rachel Clay, Head of Social Media & Influencer Marketing and Juliet Watkin-Rees, Marketing Executive from Matter of Form.
Follow along by reading Influence Weekly #92
SHOW NOTES
Travel Influencers
Article was rather negative, and our experience has been positive.
Content needs to be relatable, and authentic.
Brands and Resorts struggle to vet influencer profiles.
Cost of Being an Influencer
I’m Guilty of spending on brunches, too.
Interesting take on this topic, the cost of content production.
Instagram is building transactional channels and may change the cost of content.
Matter of Form is 10 years old and has educational resources.
We run several bespoke luxury brand campaigns, Smashbox, Estee Lauder, etc.
Older Fashion Influencers
Pleased to see this. Instagram is misunderstood as only used by Millennials.
If you look closely enough, You can find profiles for anyone.
Lovely to see people who embrace their age.
Influencer Fraud
Such a small percentage of influencers who have engaged in fraud.
Don’t take the fraud as a headline for the industry.
Influencers we work with are very top end and are creators, artists, entrepreneurs. They want to tell stories, and build relationships with businesses.
Matter of Form is a global digital branding and innovation agency specialized in working with luxury brands.
If you’d like to guest host Talking points, email me, Andrew, directly at hi@influenceweekly.co
Thank you for Listening,
Your Editor Andrew Kamphey
P.S. Pardon the lack of my own audio version (The Takeaway) this week. Got a cold and opted to just send you this quality analysis from Matter of Form.
Talking Points #92: Matter of Form