Talking Points #89: Social Standard

  
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Today’s guest hosts are Dylan Conroy and Ray Kim of The Social Standard

Click Here to follow along by reading Edition #89

SHOW NOTES

Meetups Offline

  • We’re seeing this trend with gamers doing conferences, Tours, and DIY meetups.

  • It’s that meaningful connection you get through these meetups.

Lessons Learned

  • Working with high-profile celebrities comes with lots of different communications.

  • Can you build a campaign around a celebrity’s existing work?

  • Deal between Adobe and Casey Neistat only took place because we knew his current work with 368.

Interesting People

Ninja’s move to Mixer is huge.

  • Will definitely increase Mixer’s 3% market share of streaming.

  • Ninja’s Mixer streaming is apparently getting 4x engagement than his Twitch streams.

Jocko Willink

  • Former Navy Seal.

  • Getting fired up listening to his podcast.

Industry News

Instagram hiding likes changes how we work with influencers.

TikTok is a totally different approach to content than we’re used to. (Super high density of Gen Z)

Media Monks merges with IMA

Seems Influencer agencies are taking the place of the traditional PR agencies.

Not In The Newsletter

People on TikTok are trying to test the algorithm.

Would love to see the correlations between Podcast and voice enabled technology taking off.


If you’d like your agency to Guest host an episode of Talking Points, reach out to me, Andrew, at hi@influenceweekly.co

Thank you!