Is ROI the #1 Challenge for Influencer Marketing?

I collected an epic list of 42 stats that show the power of Influencer Marketing. The stats all come from reports I’ve featured in Influence Weekly emails in the past two years.

While compiling that list I found this stunning similarity… or discrepancy between two surveys of marketers done in early 2019.

Two reports claim that ROI is the top challenge for Influencer Marketing Marketers. But it turns out that in one study 52% of marketers surveyed answered ROI while in another survey of marketers 28% of the marketers answered ROI.

In both studies, ROI is the top answer. It’s #1. But in one, there are almost twice as many responses for ROI than in the other survey.

How could this be?

I wanted to get to the bottom of this and figure out how could two surveys ask the same question to seemingly the same types of people. And get very different answers, yet the same answer. What is the discrepancy and why does it matter?

Listen to the audio note along with this email to learn my take on this discrepancy.

Check out the three on the right which make up the difference….

I think this is where the difference lies.

What is the root cause of a ROI Challenge?

1. Pricing

2. Measurement

3. Attribution

Thank you,

Andrew Kamphey

Paid subscribers got an early preview of the 42 stats. $5 a month gets you early access to everything I’m creating.