Welcome to the audio version of Influence Weekly created by your editor, Andrew Kamphey
This week’s issue #82 is here: https://us12.campaign-archive.com/?u=ce8a5e698082549514fb4fde2&id=9d5c3568fa
I’ve written some show notes below.
Fashion Influencer Survey
Influencer’s Influencer: Aida Domenech - @Dulceida
Pinterest Ranks 2nd for favorite social media platform for inspiration and ideas
3rd was 21 Buttons, new to me.
Most popular Male Influencer: @Princepelayo
The State of Instagram Marketing 2019 - Part 4: Instagram Analytics
In response to the question ‘How useful do you find Instagram’s native analytics data for your strategic planning?’, the majority indicated that they’re only ‘Somewhat’ useful for their purposes.
Exactly why I created CreatorGrowthLab.com
Brands are putting 'Instagram content' on their own sites
According to Curalate, when brands bring Instagram or lifestyle content to their website, consumers spend 250 percent longer on the site. And consumers who view the content convert at a 140 percent higher rate than shoppers who don’t.
Transgender Creators Find A Home On YouTube But Challenges Remain.
Creator Reed Wetmore said YouTube has been a “lifeline” for the trans community.
Darnell Motley, researcher for LGBTQ health at the University of Chicago’s Ci3 initiative, is concerned that demonetization could discourage trans creators from continuing their work on the platform.
Ash Hardell: “For YouTube to age restrict a video, it cuts [young people] off from important education,”
Ty Turner, a trans creator, said YouTube was where he learned “what being trans was in the first place.”
Aaron Ansuini, a trans creator who discusses disability, mental health and art on his YouTube channel, said posting on the platform has helped his self-esteem and confidence.
YouTuber Kat Blaque says “Being monetized is a blessing, it’s not a guarantee,”
YouTube Invests In Augmented Reality For Beauty Influencers
In testing, YouTube found that 30% of viewers tried the AR Beauty Try-On feature and spent roughly 80 seconds virtually trying on lipstick colors. MAC Cosmetics will be the first brand to use the AR Beauty Try-On.
Steller's Travel Influencer Digital Tour Leaves Irish Eyes Smiling
Content for the updated experience, A Digital Day in the Life of Ireland, was shot on April 28, led by a group of prominent non-Irish social-media influencers whom Steller recruited through CreatorIQ, a Los Angeles influencer-marketing platform that tracks millions of influencers and the performance of their deals with brands.
Instashop: How Instagram wants to ‘connect the dots’ from users to retailers
Adam Mosseri stressed that shopping was a long-term plan that would require significant infrastructure. Instagram needed to work with payments providers in each country, for example. Buyer-protection features and inventory systems management integration would also need to be introduced, he said.
Headlines of the Week
Bytedance gathers 1 billion monthly users across its apps
Cameo Raises $50 Million In Series B, Has Hosted 275,000 Video Shoutouts In 2 Years
Takumi Expands to 8 countries, adding 5 new countries.
The Headline that Didn’t Make the Cut this Week
The influencer's Surprise wedding... deck attached.
Influence Weekly The Takeaway #82