Today’s Guest Hosts are Tony Tran, CEO of Lumanu, and Natalie Silverstein, VP, Brand Marketing and Culture at Collectively Inc.
Tony’s Trends: I see the maturation of Influencer Marking and Retail Evolution.
One camp talks about rise of micro-influencers and the other talks about repeatable activations.
Natalie: Makes sense to build ambassadorships.
Creators are not just an asset you can have a transactional relationship with.
Advertisement creates culture and responds to culture.
Tony: There’s no one size fits all.
Natalie: We’re dealing with every niche imaginable.
Tony: What works for ads, doesn’t work as influencer ads.
Connect with Tony on LinkedIn.
Connect with Natalie on LinkedIn.
If you wish to guest host an episode of Talking Points, email me at email@example.com