Today’s Guest Hosts are Tony Tran, CEO of Lumanu, and Natalie Silverstein, VP, Brand Marketing and Culture at Collectively Inc.
Tony’s Trends: I see the maturation of Influencer Marking and Retail Evolution.
One camp talks about rise of micro-influencers and the other talks about repeatable activations.
Natalie: Makes sense to build ambassadorships.
Creators are not just an asset you can have a transactional relationship with.
Advertisement creates culture and responds to culture.
Tony: There’s no one size fits all.
Natalie: We’re dealing with every niche imaginable.
Tony: What works for ads, doesn’t work as influencer ads.
Connect with Tony on LinkedIn.
Connect with Natalie on LinkedIn.
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