Enjoy today’s episode of Talking Points. The podcast that takes you inside the offices of an agency as they analyze the news and trends of Influencer Marketing.
Brendan and Josh riff on Kylie’s worth, Famous Birthdays’ quality control, Why you’re losing Instagram followers, and hear Brendan pontificate over how he generated half a billion views on TikTok.
Today’s Guest hosts, providing color commentary are Brendan Gahan, of Epic Signal, and Josh Cohen, Tubefilter Co-Founder.
Follow along with the print version of Edition #86 here.
Show Notes
Instagram Rich List
Brendan: This simplifies Instagram into a marketplace. Celebrities are much smarter than doing pay for play.
Josh: I highly doubt a brand’s gonna pay this kind of dough for a one-off Instagram Post.
Brendan: Is Kylie worth $1.2M?
Josh: If you pay it and market that you paid it, might be worth it.
Famous Birthdays is Wikipedia for Gen Z
Josh: It’s emblematic of the industry we’re in, when the page views Famous Birthdays gets is a bellwether for the industry. There’s very few places we can find aggregated info.
Brendan: YouTube’s become pop culture. Annie LeBlanc is 2nd most popular person, ahead of Justin Bieber.
Josh: Their up on TikTok, Instagram and emerging platforms.
Brendan: Josh is not on the site. I am also not on the site.
Josh: That’s a good indication they have good quality control.
Twitch Gamers
Brendan: This is indicative of the 80/20 rule. Top 20% make 80% of the Revenue.
Josh: Tournaments might upend the trending pages. Ninja and Tfue didn’t win the recent Fortnite tournament.
Brendan: Non gamers are getting into the livestream more and more.
Why You’re Losing Instagram Followers
Brendan: The gist is… Instagram is cracking down on bots, and it’s competitive.
Josh: There are so many users and so many influencers and we can’t keep track of it. While there’s more money on YouTube now than ever, there’s also more people complaining of demonetization.
Brendan: A recent TikTok campaign we executed generated half a billion views.
Vidcon 2019 Activations
Josh: Every year the activations get better and better.
Brendan: Nostalgia was really big this year.
Josh: Was it because of Viacom?
Brendan: Sure. 90’s stuff is having a bit of a comeback.
Make sure to check out Edition #86 here to read the articles.
EpicSignal.com
Tubefilter.com
Streamys.org
If you’d like your organization to be a host, email me at hi@influenceweekly.co
Influence Weekly Talking Points #86: Epic Signal & TubeFilter