Influence Weekly Talking Points #84: Kynship

Jul 17, 2019

Today’s Guests from are Cody and Reed from Kynship

The edition they are covering is Influence Weekly #84. Click here to read it online.

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Reed: It’s a mysterious world. Leveraging Instagram is interesting.
Reed: The article features Jay Shetty, former monk. I wouldn’t think he was a monk.
Reed: He’s famous because of the stories he tells. Not his looks.
Cody: Is this more or less Authentic?
Reed: I think monks would be away from Social Media. But to see monks leverage this platform is an oxymoron to me.
Cody: Monklife / Monk Influencers are taking parts of Monk lifestyle and applying them.

Cody: We’re looking at two reports. Engagement has gone down and Looking at average engagement rates of the 4 main platforms.
See Below for the chart.

Reed: For Kynship this doesn’t change much. In the way others are looking at Instagram it changes. We focus on the content itself.
Cody: It’s not concerning that average engagement has decreased.
Cody: These studies are based on Pay per Post. We’ve seen the users on Stories increase year over year. Influencers keep finding what works. As an agency that’s our work too.
Reed: We believe the value of an influencer is telling the story.

Cody: Creators can choose their own categories. And analyze their own follower growth.
Reed: Who brings the most value to your brand story?
Cody: Us as the agency should know if the influencer or content is valuable to a brand even if their stats decrease.
Cody: Better inbox/DM filtering, and desktop access. We as agencies want this. And shoppable posts.
Reed: This is something that may be very good, even for Influencer Marketing.
Cody: Engagement rates have gone down but users have gone up. Now users can stay on the platform and purchase.
Reed: Direct ROI will be available and attribution will be there. Editor: Reed mentions this article.

12 Questions With Aaron Brooks, Co-Founder at Vamp.

Cody: True ROI is having control over the content. Being able to have rights to distribute the content is the best possibility to get ROI.

If Instagram went away tomorrow, what would happen to Influencer Marketing?

Reed: The way we define IM is through reach. The value lies in the Content Creator themselves. Just find people who can create and influence people.
Cody: Use all types of marketing channels. Influencers can and should have other channels. Brands should own the content and be able to leverage that content.
Reed: If you are an influencer, don’t have Instagram be the only thing you have.

Thank you Cody Wittick, and Reed Naliboff.

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