Influence Weekly #134: 40% of Marketers spend more than 20% of their budget on Influencer Marketing.
SUMMARY
40% of Marketers spend more than 20% of their budget on Influencer Marketing.
11% of Marketers, asked, work with 100+ Influencers.
A Junior Doctor makes 5x his income on YouTube.
China Live Streaming Booming
Sponsored content engagement on Twitch has increased 62% since March. (Source: Gamesight)
GREAT READS
Rise of Nano Influencers Report
Influencer Intelligence surveyed 359 marketing specialists in January 2020. Respondents included in-house brand marketers, agencies and consultants.
78% of respondents who do not work with nano influencers yet, believe they will soon
Quality of content is the most important metric, for 68% of respondents
Long-term partnerships with a group of nano influencers are preferable to working with just one.
But buried, deep in the report's appendix, were these two questions that I thought showed an amazing part of the Influencer marketing industry. How much of your budget do you spend on IM and How many influencers do you work with?
IZEA's Coming for Podcorn. Will Spotify Dominate Everyone?
IZEA Invites Podcasters to Join Shake™. Shake will be made available to podcasters of all sizes. IZEA will curate all submissions made to the Shake marketplace to ensure high quality listings.
The oft cited metric of $1B revenue in the podcast industry seems to be low now. Companies like IZEA jumping into the market with existing marketing partners looking for ways to spend money to get audience. This signals far more potential than $1B total in the podcast space.
As far as the research says, Podcasting is the least monetized per minute medium.
Spotify has made a half a billion dollar play at podcasts. It will definitely need to turn up the monetization soon and quickly.
Chart from mid 2019. There will be an interesting new trendline come end of 2020.
Read the rest of the edition here: